These days, a lot of people are aware of the health impacts of breastfeeding and human milk. Why, then, do so many people seem to struggle with breastfeeding, and end up feeling let down (See what we did there?) by their experience with it? Research has shown that the things that most often determine how easy or hard breastfeeding is for us, are our life circumstances, the beliefs that those around us have about breastfeeding, and how well our friends, families, and medical care providers understand how it actually works. It is therefore very valuable for us as researchers to understand how media and social environments shape breastfeeding beliefs, practices, and population-level trends. In the digital age, misinformation threatens decades of public health efforts to revive breastfeeding. AI is making this landscape ever more complex and fraught for parents, with the burden disproportionally born. We track media coverage of breastfeeding research and the popular discourse around it, to try to understand how we might change the landscape in which families are trying to breastfeed, and make breastfeeding easier, more realistic, and sustainable for families, as well as socially normalized in society. By understanding breastfeeding as a science literacy issue, we open up tried-and-true tools used by science communicators and public health advocates to teach people how to protect themselves from misinformation and make informed decisions about their health.